(15 January 2021) – The Commission is launching a campaign to celebrate the 30th anniversary of the MEDIA strand of the EU programme Creative Europe, as well as the launch of the new MEDIA programme, running from 2021 to 2027.
Since 1991, Creative Europe MEDIA has invested over €2.6 billion in the film and audiovisual industries to support the development, promotion and distribution of European works within Europe and beyond.
For 2021-2027, the planned budget for the whole Creative Europe programme will be €2.4 billion, an 80% increase compared to the previous period (2014-2020), of which €1.4 billion will be devoted to its MEDIA sub-programme.
Throughout 2021, the campaign’s content will focus on 10 different themes and will be rolled out primarily on social media, aiming to reach young people and industry professionals.
It will have a dedicated webpage and an Instagram series consisting of 12 short episodes to highlight how the EU supports audiovisual and film projects on the ground.