(25 October 2021) – The European Commission adopted today new EU Ecolabel criteria for cosmetics and animal-care products, offering consumers across the EU the benefit of trusted proof for genuine green brands.
Today, three out of four care products sold in Europe display an environmental claim or label, and yet many of these claims are baseless or misleading. The EU Ecolabel is a reliable third party verified label of environmental excellence, which takes into account the environmental impact of a product throughout its entire life-cycle, from the extraction of raw materials to final disposal.
The updated EU Ecolabel criteria will now apply to all cosmetic products, as defined under the EU Cosmetic Regulation. The updated rules include ‘leave-on’ cosmetics such as creams, oils, skin-care lotions, deodorants and anti-perspirants, sunscreens, as well as hairstyling and make-up products.
In the animal-care sector, an EU Ecolabel can now be awarded to rinse-off products, such as soaps and shower preparations. This gives pet-owners the ability to choose products meeting the highest environmental standards and which are not tested on animals.