(27 May 2016) – Swedish classes for migrants working for the Macken cooperative have developed into a cost-effective social franchising model which has been spreading in different municipalities across Sweden, providing several dozen jobs to disadvantaged people including migrants.
Social franchising is a method of know-how transfer which comprises three stages. First, a successful social enterprise with potential to be replicated is identified. Second, its business model is codified and the brand defined in an operating manual and quality guidelines.
The social franchising model is of particular interest to municipalities whose population is declining and who wish to encourage immigration in order to maintain services.