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Promotion of EU agri-food products at home and abroad: calls for proposals

Jan 16, 2019 | News

(15 January 2019) – The European Commission has today launched the calls for proposals for programmes to promote European agricultural products throughout the world and within the EU.

© George Hodan

A total of €191.6 million was allocated to promotion programmes in 2019. €89 million will be allocated to campaigns in high growth countries such as Canada, China, Colombia, Japan, Korea, Mexico, and the United States.

Within the EU itself, the focus is on campaigns that promote the different EU quality schemes and labels, including protected designation of origins (PDOs), protected geographical indications (PGIs) and traditional specialty guaranteed (TSGs), as well as organic products.

A wide range of organisations, such as trade organisations, producer organisations and agri-food bodies responsible for promotion activities are eligible to apply for funding through the call for proposals launched today.

Proposals should be submitted by 16 April 2019 via the dedicated portal. The Commission will assess the proposals and announce the beneficiaries in the autumn.

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