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The world’s most reputable countries in 2014

Sep 21, 2014 | News

(21 September 2014) – The Reputation Institute has just released its fifth annual “Country RepTrak” of what it calls “the world’s most reputable countries”. 13 EU member states are in the top twenty.

Country RepTrak by the Reputation Institute, an international reputation management consulting firm based in New York and Copenhagen, measures and assesses the reputations of 55 countries around the world from the viewpoint of more than 27 000 consumers of the general public in the G8.>p>

The results features the reputation of each country overall, as well as specific details on what drives trust and support for countries. The insights generated through the Country RepTrak study can help to establish key performance indicators that support a country’s brand & reputation initiatives, to inform strategic marketing campaigns to grow tourism & business development and to identify weak reputational areas for improvement and positive areas to leverage.

Topping the list this year: Switzerland, which edged out Canada, the No. 1 country for the previous three years. Sweden comes in third, down from second last year. Finland is the biggest gainer in the top 10, moving up to fourth place, from eighth last year. The US is down at 22, behind Brazil and just above the Czech Republic.

The Reputation Institute also produces annually “City RepTrak”, a study of the reputation of 100 cities throughout the world.

2014 ranking


Country RepTrak 2013