(05 February 2021) – The European Commission has launched ‘Taste the Ocean’, a brand new social media campaign in which top chefs promote the consumption of sustainably caught or produced fish and seafood.
The ‘Taste the Ocean’ campaign comes at a time when fishers and aquaculture producers are struggling for survival, after nearly one year of lockdown or closure of restaurants and catering – the prime outlets for their products.
But more than just promoting fish consumption, the European Commission wants to create awareness among consumers about the importance of local, seasonal and sustainable consumption.
Over the coming three months, top chefs from nine EU countries will share their recipes made with various kinds of delicious fish or shellfish from fisheries and aquaculture. More countries will follow in a next season, still planned for this year.